Privacy Policy

Effective: May 14, 2019

99 Walks (a business division of Macaroni Kid, LLC)

Thank you for being part of the 99 Walks community. We value our relationship with you and take your privacy seriously. This policy explains what information we collect when you visit the 99 Walks website, participate in our challenges, subscribe to our newsletters or download and use our app as well as what we do with that information.

Many privacy policies are dozens of pages long. We have tried to keep it simple and avoid as much “legalese” as possible. Let’s start with our three top policies:

First, we will not sell personal information we have about you.

Second, we will comply with all applicable laws and regulations.

Third, we will take all reasonable steps to ensure that your personal information remains personal.

Now, let’s get into details.


When you visit the 99 Walks website, download and use our app, communicate with us or participate in a 99 Walks’ challenge, we may collect certain information about you including:

  • Your name;

  • Your email;

  • Your telephone number;

  • Your address;

  • Your IP address;

  • Credit card or other payment information;

  • Your location;

  • The number of miles you’ve walked and where; and

  • Anything else you choose to include in your communication with us.

If you encounter an error when using the 99 Walks app, we may collect data and information (through third-party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app, the time and date of your use of the Service, and other statistics. We use this data to help understand, and correct, any errors.


We use the personal info we collect in connection with the performance of our responsibilities to you including:

  • Providing products, services or information;

  • Delivering on our obligations to you for the sale of goods and services;

  • Informing you about new challenges and products that we believe may be of interest to you;

  • Managing your account, your challenges, and your subscription;

  • Communicating with you about logistical issues;

  • Responding to your inquiries;

  • Correcting problems on the website or app;

  • Prohibiting inappropriate, disruptive or illegal conduct.

We may, from time to time, also use information we collect in our marketing programs to provide you with information about products and services which may be of interest to you. We may use the information that you’ve shared to tailor those advertisements and offers to those that we specifically believe may be of interest to you.

We may use non-personal information for research and product development. When we do so, the information and data we collect and use for any such purpose will not include any personal identification.

In furtherance of these efforts, we may, from time to time, conduct surveys in which we ask our users and members specific questions. Participation in these surveys will always be optional.

We may run sweepstakes and contests. If you choose to participate in sweepstakes or contest, we will ask for contact information which we then might use to contact you about that sweepstakes or contest and to contact you for other promotional, marketing and business purposes. However, we will always make that clear in the rules and will provide you with the option to opt-out of any communications that are not related to awarding prizes.

We may enable you to “refer a friend,” invite a friend to become part of your 99 Walks team or send them other specific information or offers. When you do so, your friend’s email will be used strictly for that purpose and will not be used by us for any other purpose.

99 Walks may use the personal information we collect in other ways for which we have a legitimate interest including research, fraud protection or other ways that we specifically disclose to you at that time and to which you consent.

The information described above will be shared with the members of the 99 Walks team who need that information to provide our products and services.

Certain information might also be shared with third-party partners, consultants and suppliers who we retain to the extent it is necessary for their work on behalf of 99 Walks. For instance, we may employ third-party companies and individuals:

  • To facilitate our services;

  • To provide the services on our behalf;

  • To perform services-related services; or

  • To assist us in analyzing how our services are used.

These third parties may have access to your personal Information to enable them to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.

The 99 Walks app uses the services of a few third parties that help us to provide you with a better experience. We recommend that you review the privacy policies of those services, which we’ve included here for your convenience:

The 99 Walks website is hosted on Squarespace which also provides our e-commerce platform. You can find the Squarespace privacy policy here.

99 Walks uses MailChimp, a third-party service to send the Monthly Mile, daily inspiration and other content and marketing emails. We will send you these emails only if you have asked to receive them and you can unsubscribe at any time using the link that appears at the bottom of each email or by contacting us directly at

The 99 Walks site and app may contain links to other sites, including social media sites such as Facebook, Instagram, YouTube and Pinterest. If you click on a third-party link, you will be directed to that site. These external sites and social media platforms are not operated by us. If you choose to engage on these social media platforms, note that each has its own privacy policy. We strongly advise you to review those policies with care and keep in mind that they govern how those sites use any data that they may collect about you. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

In the unlikely event that we are called upon by a law enforcement agency to disclose information about you we will do so only upon presentation of that agency with a warrant.

In the unlikely event that you engage in harassing, disparaging or dangerous conduct within the 99 Walks community, either online or off, we may share certain information with companies and agencies necessary to help curtail that conduct which may include email provides, internet service providers, law enforcement agencies or others.


99 Walks may use Google Analytics to collect information regarding visitor behavior and visitor demographics in connection with some of the services and products we offer. This analytics data is not tied to any individual person but is aggregated so we can better understand the way our users are interacting with our site. For more information about Google Analytics, please visit Google has created a browser add-on that enables you to opt out of their data collection which you can learn more about, and install, by visiting .


Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device's internal memory. At this time, 99 Walks does not use cookies to gather data about how you interact with our site.

However, the app may use third party code and libraries that use “cookies” to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.


We do not knowingly market to children and the 99 Walks products and services are intended for use by people over the age of 16. Should a parent or guardian become aware that their child is accessing 99 Walks without their consent, please let us know and we will work with you to address and resolve the situation.


We value your trust and take commercially reasonable, appropriate measures to be sure that your data is secure. Unfortunately, no method of transmission over the internet and no method of electronic storage is 100% secure and reliable. Accordingly, there is no way to provide a 100% guarantee that every security breach can be prevented and you use our services and provide your information at your own risk.


This privacy policy may be updated from time to time and we notify you of any changes to our privacy policy by posting the new privacy policy on this page. We suggest you check back from time to time.


If you have any questions about this Privacy Policy or anything else related to 99 Walks, we invite you to contact us at